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Become a Member
Create an Elite Eleven account to join the loyalty program.
Opening Rewards in the App
Your points, tier and rewards are in the app's Rewards tab. If it doesn't open on its own, tap below.
Open Rewards Stay on the websiteElite Eleven Access
Sign up now
Our way of giving more back to those who move with us. Join free, rise through the tiers and access more along the way.
Free to join. You start earning from your first eligible purchase.
How to Join
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Unlock Your Tier
Your tier is determined by your eligible spend.
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Enjoy the Benefits
Access the rewards and benefits available at your tier.
Join free. Earn points. Access more.
Every purchase moves you closer to more access, more rewards and more from Elite Eleven.
- 1 point per $1 spent
- 250 birthday points
- Double points day
- 1.5 points per $1 spent
- 375 birthday points
- Double points day
- 1.5 points per $1 spent
- 500 birthday points
- Double points day
- Free express shipping
- Priority customer service
- 2 points per $1 spent
- 750 birthday points
- Double points day
- Free express shipping
- Priority customer service
- Annual EE Gift Box
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Convert Your Points
Log in to see the rewards you've redeemed and their codes.
Log inRedeem Points for Products
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More Ways to Earn
Made for the Community
Our way of giving more back to those who move with us. Join free, rise through the tiers and access more along the way.
Join EE AccessFrequently Asked Questions
Membership is free and built around the people who keep showing up for Elite Eleven. Earn points, unlock tiers and get more from every purchase.
What is Elite Eleven Access?
Elite Eleven Access is Elite Eleven's free loyalty program. Members earn Points on purchases online, in the app and in store, redeem them for discounts or rewards, and unlock tier benefits as they spend more. To join, create an Elite Eleven account on our website or in the app and accept the Terms and Conditions.
How do I enrol?
Create a free Elite Eleven account on our website or in the Elite Eleven app and accept the Terms and Conditions. Once you've enrolled, you can redeem your Points and use your tier benefits.
How do the points work?
You earn Points on eligible orders online, in the app or in store (just give the email on your account at checkout). How many Points you earn depends on your tier, which is based on your eligible spend over a rolling 12 months:
| Tier | 12-month spend | Points per $1 |
|---|---|---|
| Community | $0 – $349.99 | 1 |
| Inner Circle | $350 – $999.99 | 1.5 |
| VIP | $1,000 – $1,999.99 | 1.5 |
| Elite | $2,000+ | 2 |
Points are calculated on what you pay for products after discounts, including GST, rounded down to the nearest dollar. They aren't earned on shipping, gift cards, other taxes or duties, or any part of an order paid with Points. Points usually appear in your account within 24 hours.
To redeem, log into the Elite Eleven Access rewards centre, either on the website or Elite Eleven app. Every 100 Points equals $4 AUD off your order, or you can redeem Points for products from the rewards catalogue (online only).
Points expire after 12 months with no purchases, Points earned or redemptions. You can earn Points 1 month before you join, but you need to join to redeem them. Points earned before joining expire after 1 month unless you join within that time.
How do bonus Points for product reviews work?
You can earn bonus Points for reviewing a product you bought through your account. The review must be submitted through our review request, and Points are earned once per product purchased. Points are added once your review is approved, which can take up to 5 business days. Reviews that are off-topic, offensive or not genuine may be declined. The current Points for reviews are listed on our rewards page.
How do birthday Points work?
Add your birthday to your account before your birthday to be eligible. Points are added on your birthday, at the amount listed on our rewards page for the tier you're in on that day. Your date of birth can be changed but you can only earn points once a year.
Can I return a product I redeemed with Points?
No. Products redeemed from the rewards catalogue can't be returned or exchanged for Points, cash or credit, except where required by law. If you used Points as a discount on an order, your refund is based on the amount you paid after the discount, and the Points used won't automatically be returned to your account.
Where can I read the program terms?
Read the full Elite Eleven Access program terms.