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2014

The Journey Begins

Elite Eleven started in, our founder, Benn's bedroom in 2014, where he and Lisandro would pack the few daily orders together

2015

EE makes apparel for its first soccer club

The boys delivered their first wholesale orders to soccer and other sports clubs in 2015

2016

Our Website Is Live

EE pivoted it's mission slightly to an online ecommerce brand and in March 2016 the new website and range went live

2018

Our First Women's Collection Drops

The first dedicated Women's range launched, encapsulating what would be a key part of the business moving forward - Elite Eleven's Activewear

2020

We Open Our First Pop Up Store

In the midst of all the covid turmoil, the boys made a crazy decision to open the first EE Pop Up store in Melbourne, Australia... The day before Black Friday in 2020!

2021

We Open Our First Retail Location

Given the amazing success of the Pop Up Store, we were reloacted into our first proper retail location in October 2021

2023

We Move Into Our New HQ

After living in 4 warehouses for 2 years, we finally moved into our new home in January 2023, which has given us the space we need to keep growing the team and product range.

2024

We Open Our 11th Retail Store

After a crazy few years in retail, a key milestone crept up on us... Our 11th store opening!

Welcome to Elite Eleven, where fashion meets performance and activewear becomes more than just clothing—it’s a lifestyle. Founded just eight years ago from the bedrooms of best friends Benn and Lisandro, Elite Eleven has quickly grown into Australia’s leading activewear brand. What started as a passion project born from a shared love of sports has transformed into a thriving global community.

Our journey began with a simple mission: to create high-quality, functional, and stylish activewear that caters to everyone. Starting with just a few men’s products, we expanded to include women’s ranges in 2017—a leap that sparked exponential growth.

Today, Elite Eleven offers core collections for both men and women, allowing everyone to be able find performance, lifestyle, athleisure and lounge pieces all marked with the now ever popular EE mark.

Join The Community

Our Community

We’re not just a brand; we’re a community. Through our Elite Eleven app and the EE Fam Facebook group, we’ve created a space for like-minded individuals to connect, share their journeys, and find inspiration. And with 11 retail stores now open across Australia, we’ve made it easier than ever for our customers to shop seamlessly both online and in-store.